What an Online or Home-Based Seller Needs: Store, Amazon/Etsy, Social Media

Online sellers compete on photos, trust and getting seen. A good store, strong product photos, a recognizable brand and steady social media turn browsers into buyers.

The essentials

  1. Online storeYour own store with secure checkout and shipping.
  2. Product photos and descriptionsThe biggest reason people buy online.
  3. Social media and short videosHow most online shoppers discover small brands.
  4. Logo and brandA look people remember and trust.
  5. Email and SMS offersBring buyers back for new drops and sales.
  6. Business setupLLC, EIN and sales tax license done right.

As you grow

  • Amazon, Etsy, TikTok ShopReach millions of shoppers.
  • SEOGet found for what you sell.
  • Bookkeeping and sales taxOnline sales tax tracked.
  • Your own appLoyalty and repeat orders.

What your customers type into Google

[product] buy onlinehandmade [product] Etsy[product] free shipping[product] small business Michigan

If you don't show up for searches like these, customers choose the business that does. A Google profile, reviews and a phone-friendly website are what put you there.

Common questions

Should I sell on my own store or on Amazon and Etsy?

Usually both: marketplaces bring new buyers, your own store keeps the profit and the customer relationship.

Do I need an LLC to sell online in Michigan?

Not always, but most sellers benefit from an LLC, an EIN and a sales tax license. We help you set them up.

Can you take product photos if I work from home?

Yes. Bring the products to us or we come to you, and we photograph them on a clean background.

Get all of this from one team

Starter from $499 a month, All-in-One, or a custom plan. One number to call, one monthly bill.

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