What a Retail Shop Needs Online: Website, Product Photos, POS
Shoppers check online before they drive over: do you have it, what does it cost, are you open. Shops that show every product with a photo and price win that customer. Here is what matters.
The essentials
- Every product online with photo and priceAnswers 'do you have it?' before the customer calls, or before they buy elsewhere.
- Online store synced with your POSStock and prices stay the same in the shop and online.
- Google Business ProfileHours, photos, products and directions where people search.
- Point of sale (Square or Clover)Card payments, stock counts and best-seller reports.
- Social media posts and short videosNew arrivals and offers shown to people nearby.
- ReviewsShoppers trust a store with recent good reviews.
As you grow
- Local SEOShow up for '[product] near me' searches.
- Email and SMS offersBring customers back for sales and holidays.
- Amazon, Etsy or TikTok ShopSell beyond your area.
- Labels and printed signsPrice labels, shelf signs and window displays.
What your customers type into Google
If you don't show up for searches like these, customers choose the business that does. A Google profile, reviews and a phone-friendly website are what put you there.
Common questions
Do I need a website if I have Instagram?
Instagram is good for posts, but Google shows websites and Google profiles when people search for a product near them. Ideally you have both, linked.
How do product photos get done?
We photograph your products at the shop on a white background and write the details. You approve prices before anything goes live.
Will my online stock match the shop?
Yes, when the online store is connected to your POS, a sale in the shop updates the website.
Get all of this from one team
Starter from $499 a month, All-in-One, or a custom plan. One number to call, one monthly bill.